Marketing and Events Committee Meeting
June 21, 2012
Present: ~Carl Pratt, Kim Reopell Flynn, Bob Romeo, Tony Simotes, Eiran Gazit (alt),
Meeting called to order at 9:02 a.m.
1. Minutes of April 19, 2012 and June 7, 2012 were approved. Minutes of May 17, 2012 were re-approved.
2. Dawn Carberry presented the application for the Lenox Wedding Planners Tour event to the committee. CP excused himself from participating in this discussion as he is on the committee. Dawn is requesting $2,500.00 to allocate to the overall budget to help defray their expenses. Discussion followed. Motion by BR to recommend that Select Board allocate $2,500.00 of marketing funds to this event. Second by TS. Vote 4-0-1 with CP abstaining.
3. Discussion regarding Select Board and their anticipated new marketing directive. Suggestion to “source out” to someone to find events for us similar to Bodden-Hamilton connecting us with Sparta Cycling for the Berkshire Cycling Classic and make payments on a per event basis. Things to consider include Wellness event, Theatre Festival, Chocolate Festival. BR suggests that some promoters are telling us what we will get out of their event, instead of us telling them what we want and/or expect. Committee questions whether Select Board intends to abandon “Lenoxology” campaign and “discoverlenox.com” web site. It is agreed that two member of M & E committee (CP & BR) will schedule meeting with Chamber and two
members of Select Board to discuss working together; having Chamber & discoverlenox web sites work together instead of against each other. CP will co-ordinate with Chamber.
Meeting adjourned at ____________ a.m.